Therapists increasingly use websites, social media, podcasts, newsletters, and other digital platforms to reach prospective clients, colleagues, and the broader public. Creating an effective online presence requires more than simply producing content; clinicians must make intentional decisions about audience, platform, professional boundaries, and how they represent their expertise and services. Drawing on more than a decade of experience creating professional content online, John Clarke introduces a practical framework for developing a coherent online ecosystem. Participants will learn how to identify the purpose and audience for their content, select a platform appropriate to their professional goals and communication strengths, develop an initial professional offering, and translate their expertise into accessible public-facing content. Throughout the session, participants will consider how online communication can support professional visibility, referral relationships, public education, and appropriate access to psychotherapy services.