Fully Booked: How to Get Clients Online Consistently

For therapists in private practice, an effective online presence can play an important role in helping prospective clients understand available services, determine whether a clinician may be an appropriate fit, and access care. At the same time, digital marketing presents clinicians with professional and ethical considerations that distinguish the marketing of psychotherapy from the marketing of other services. In this practical webcast, John Clarke presents a five-step framework for developing an intentional and sustainable online presence for a psychotherapy practice. Participants will examine how prospective clients find and evaluate therapists online, assess the clarity and effectiveness of their own digital presence, and consider how websites, directories, search strategies, and other digital tools can communicate services accurately and responsibly. Participants will apply the framework to develop a prioritized plan for improving the accessibility, clarity, and effectiveness of their practice’s online presence while maintaining appropriate professional and ethical standards.