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Howard Rosenthal, EdD

Howard Rosenthal, EdD, is professor and program coordinator of Human Services at St. Louis Community College at Florissant Valley. He is the author of a number of books including the Special 15th Anniversary Edition, Encyclopedia of Counseling and the companion audio program used by counselors nationwide to pass licensing and certification exams. The book took the number one slot for Routledge's 2010 top ten counseling book list for the US and overseas in 2010. His text Favorite Counseling and Therapy Techniques is a publisher's bestseller. Dr. Rosenthal has lectured to over 100,000 people. His website is www.howardrosenthal.com.

Nordstrom: Psychotherapy Lessons From The Cathedral Of Commerce

Posted by Howard Rosenthal, EdD on 12/14/11 - 2:31 PM
Let's get something straight right from the get-go. I don't work for Nordstrom, nor am I am affiliated with them in any way, shape, or form. I've never spent a dime there. Truth be told, the only time I ever set foot in a Nordstrom was to walk from the mall to the parking lot. (Elapsed time: one minute and forty-five seconds.) But I do know this. Nordstrom has become the darling of the customer service movement. If you are searching...

Conduct Therapy Sessions Like Ellis Or Rogers In 7 Days Or Your Money Back!

Posted by Howard Rosenthal, EdD on 12/3/11 - 8:19 PM
Okay Rosenthal, tell me something about psychotherapy I don't know. Fine: I will! If you've read all the textbooks, analyzed the classics, and been to enough workshops to receive frequent flyer miles, I've got something new to teach you so put down the managed care forms, and pay attention. My secret weapon for improving your psychotherapy sessions comes from the field of copywriting. That's correct, I said copywriting. Copywriting is the act of creating written documents that persuade customers to reach...

Ethical Guidelines: Do We Really Want What Is Best For Our Clients?

Posted by Howard Rosenthal, EdD on 11/28/11 - 3:05 PM
Most therapists are familiar with the affliction of Seasonal Affective Disorder (SAD). SAD impacts approximately seven million people each year in America, mainly women. At one point in my career I shared a private practice office with a psychiatrist. She would use the office on some days and I would use it on others. When I entered the office for the first time I was struck by the fact that she had a phototherapy apparatus in the room. It was physically...

How One Desperate St. Louis Psychotherapist Cured A Schizophrenic

Posted by Howard Rosenthal, EdD on 11/18/11 - 3:13 PM
Maggie began the session by telling me that she had been diagnosed by three different psychiatrists. The good news was that all three agreed on the diagnosis. The bad news was that each psychiatrist told her she was schizophrenic. "So, what brings you here today?" I asked. "Well, I saw something in the newspaper and it said you wrote some books on mental health and teach in the field so I thought you might know something these psychiatrists don't." (Wow. How refreshing. A...

The 7 real reasons why psychotherapists flunk their licensing and certification exams

Posted by Howard Rosenthal, EdD on 5/12/11 - 11:37 PM
A friend of mine (let's call him Kurt to preserve confidentiality and perhaps more importantly not to embarrass him) told me was gearing up to take his state licensing exam. Had he prepared for the exam? "Come on Rosenthal, I just spent two of the best years of life in grad school and another three or so in supervision. I think I know this stuff by now." "Really," I remarked. "Who is the father of rational emotive behavior therapy?" "Come on dude, that's...

Suicide During the Holidays . . . Not So Much!

Posted by Howard Rosenthal, EdD on 12/12/10 - 12:19 AM
We've all heard it on a local or national television or radio station, "And when we return after the weather, we'll examine the tremendous increase in suicide during the winter holiday season."
Well that's great, except for one small thing: It doesn't exist. In fact, the direct opposite is true.  The suicide rate generally hits a peak during April and May.   The National Center for Health Statistics placed November and December as the months with the lowest daily rates of...

What if It's All Been a Big Fat Psychotherapeutic Lie?

Posted by Howard Rosenthal, EdD on 11/28/10 - 1:22 PM
In the early 90's I developed a classroom exercise to teach my students an important academic lesson. This is one of those experiential exercises where the professor feels holier- than- thou because he or sheknows the outcome in advance. 

First, I placed the students in groups of two's and asked one of the students to play the part of the helper while the other played the part of the client who tells a real or fictitious problem.Next I pulled...

Methinks Jay Haley Hit the Bull's Eye

Posted by Howard Rosenthal, EdD on 11/7/10 - 11:39 AM
My client began her session with an interesting saga. In an attempt to improve her health she began each day by ingesting a nutritional drink that was loaded with nearly 100 superfoods. Since I personally take enough vitamin and mineral supplements a day to capsize a small battleship, I was all ears. Unfortunately, my client lamented that the supplement seemed counter-productive. That is to say, instead of having unlimited energy, she was nearly falling asleep at the wheel on the...

Why a Therapist Should Care About a Client's Favorite Brand of Shampoo

Posted by Howard Rosenthal, EdD on 10/27/10 - 9:16 AM
When I was a youngster my father owned a company that manufactured shampoos and hair conditioners.  His bestseller was the original Rum & Egg Shampoo, a product he invented himself.  Now here’s where the story gets a little humorous (or perhaps not so humorous depending on your vantage point).  We would routinely receive correspondence from folks who just loved the Rum & Egg . . . heck, they thought it was the best darn shampoo on the face of the...

It's the Psychiatric Meds, Stupid!

Posted by Howard Rosenthal, EdD on 10/10/10 - 10:13 PM
I was getting ready to close up shop and leave my practice for the day when my secretary announced that one of my clients was in the waiting room in a hysterical panic pleading for a session with me. This came as somewhat of a shock to me inasmuch as I felt this client was actually progressing quite well.  I told my secretary to send her right in.

The client was crying so hard I could barely understand her...
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