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The Secret to Getting More Therapy Referrals from Smartphone Users

Posted by Joe Bavonese, PhD on 10/15/15 - 5:02 PM
The shift from desktop/laptop computers to mobile devices—especially smartphones—has progressed faster than anyone predicted. In most parts of the United States, it is now typical for over 50% of searches for therapists to happen on iPhones or Android phones. Google itself admitted in May 2015 that there are now more searches on mobile than desktop/laptop computers. And while Google commands only about 67% of desktop/laptop searches, they control over 80% of searches on smartphones. On the surface this would seem like...

Why Some Therapists Always Get Their Books Published

Posted by Howard Rosenthal, EdD on 12/23/14 - 4:28 PM
It's a shame for you not to write a book when many therapists do it so easily. The problem: Most psychotherapists know about as much about the publishing business as they do about building a nuclear power plant. When I listen to therapists talk about writing their first book I generally hear something like, "Gee, I'd like to write a general, counseling, psychotherapy, or self-help book." Let me assure you that the general counseling, psychotherapy, or self-improvement books are some of the...

Why It's Time to Take Mobile Seriously

Posted by Joe Bavonese, PhD on 12/4/12 - 7:28 PM
I was looking over my Google Analytics stats last month, and was shocked to see that 19% of my clicks in Google AdWords for psychotherapy searches were done on smartphones. People of all ages are now looking for a therapist on their phones, with almost all of the searches being done on iPhone and Android devices. And while Google owns about 2/3 of the search results on desktops and laptops, they command an astonishing 97% of all searches on mobile...
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