Length of video: 2:18:34

English subtitles available

Group ISBN-10 #: 1-60124-558-0

Group ISBN-13 #: 978-1-60124-558-8

Albert Bandura is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University and the author of ten books, including Self-efficacy: The Exercise of Control and Social Foundations of Thought and Action: A Social Cognitive Theory. For nearly six decades, he has been responsible for contributions to many fields of psychology, including social cognitive theory, therapy, personality psychology, self-efficacy, and was also influential in the transition between behaviorism and cognitive psychology.

It was during his studies on adolescent aggression that Bandura became interested in vicarious learning, modeling and imitation. Out of this work came Social Learning Theory, which Bandura is best known for. The theory stresses the importance of observational learning, imitation and modeling. He famously made the case for social learning in the 1961 Bobo doll study. In the experiment, Bandura made a film in which a woman was shown beating up a Bobo doll and shouting aggressive words. The film was then shown to a group of children. Afterwards, the children were allowed to play in a room that held a Bobo doll. The children immediately began to beat the doll, imitating the actions and words of the woman in the film. Social Learning Theory, unlike traditional Behaviorism, posits a continuous interaction between behaviors and the environment, mediated by cognition.

In recent years, Bandura has been involved with the development and dispersion of serial dramas in developing nations, using the tenets of Social Learning Theory to influence social change in reproductive health and women’s rights. The dramas are much more effective to influence social norms than documentaries because the powerful emotional ties formed with audiences increase the likelihood that the audience will model the behavior in the dramas.

Perhaps equally important to Social Learning Theory is Bandura’s work on self-efficacy. While investigating the processes by which modeling alleviates phobic disorders in snake-phobics, he found that self-efficacy beliefs (belief in one’s own capabilities to alleviate one’s phobia) mediated changes in behavior and in fear-arousal. He launched a major program of research examining the influential role of self-referent thought in psychological functioning, which has had a considerable impact on the field of psychotherapy.

CE credits: 2

Learning Objectives:

• Discuss the origin of Albert Bandura's theory of social modeling and efficacy
• Describe the therapeutic applications and benefits of Bandura's work
• Utilize the elements of self-efficacy theory to improve client and societal functioning

Bibliography available upon request

This course is offered for ASWB ACE credit for social workers. See complete list of CE approvals here

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