Psychotherapy Blog


Joe Bavonese, PhD

Joe Bavonese, PhD is a Licensed Psychologist. He maintains a private practice and also is the Director of the Relationship Institute in southeastern Michigan. He is also the Co-Director of Uncommon Practices, which helps healthcare providers create their ideal practice through the study of business and marketing. Joe's specialty areas include internet marketing and creating a group practice. 

The Secret to Getting More Therapy Referrals from Smartphone Users

Posted by Joe Bavonese, PhD on 10/15/15 - 5:02 PM
The shift from desktop/laptop computers to mobile devices—especially smartphones—has progressed faster than anyone predicted. In most parts of the United States, it is now typical for over 50% of searches for therapists to happen on iPhones or Android phones. Google itself admitted in May 2015 that there are now more searches on mobile than desktop/laptop computers. And while Google commands only about 67% of desktop/laptop searches, they control over 80% of searches on smartphones. On the surface this would seem like...

Why It's Time to Take Mobile Seriously

Posted by Joe Bavonese, PhD on 12/4/12 - 7:28 PM
I was looking over my Google Analytics stats last month, and was shocked to see that 19% of my clicks in Google AdWords for psychotherapy searches were done on smartphones. People of all ages are now looking for a therapist on their phones, with almost all of the searches being done on iPhone and Android devices. And while Google owns about 2/3 of the search results on desktops and laptops, they command an astonishing 97% of all searches on mobile...

The Truth About Facebook and Your Practice

Posted by Joe Bavonese, PhD on 10/16/12 - 12:45 PM
Many marketing professionals point to the 900 million worldwide users on Facebook and say you must have a strong presence there to have a successful practice. They discuss the myriad ways you can use Facebook: your profile; a business page; advertising and frequent posts. They tell you how to get more “Likes” and “Fans” and the referrals will come. As a psychologist who has experimented with everything Facebook has to offer a private practitioner, I totally disagree with this common...
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